marketing for dummies

call me what you want, old, lame, out of touch, uptight, or on the flip side, informative, thoughtful, insightful... your choice (there's also full of crap, boring, and other rude things, again, up to you) but I happen to think that there is something so completely wrong with Hello Kitty as a wine. There are soooo many reasons that I think this idea sucks eggs. One, it's tacky, not clever, and not even cute. This looks like something Gwen Stefani would come up with...

Then there's the issue of well, this is a character that children follow. I suppose it could be confusing for them to see a bottle of Hello Kitty grape juice that they aren't allowed to have. I'm sure someone out there (moi?) could also suggest that young girls will want to drink it because at the end of the day, the character sells and kids will see it as an extension of the product Look I don't care about kids drinking, because they do and they will continue to, so there's no point in trying to prevent it, but this is practically an invitation. How about Hello Kitty cigarettes? Did I mention that the wine is sold with pink rhinestone crystal studded goblets?

Final thought: I hate it, I hate the idea, and I hate the fact that dumb ass people who don't know anything about wine will buy it. Oops... have I gone off on a tangent?

via: Wine Spectator