Saturday, October 18, 2008

smarty pants

7-11 has a sneaky marketing campaign in effect, capitalizing on the upcoming elections. They're offering customers the opportunity to show their allegiance by opting for one of these babies at the coffee station:

The catch? This cup is only offered in the largest size, the 20 oz. cup. I'd be very curious to see how much of a profit 7-11 has made on this, since I'm sure many people will opt for the larger coffee, despite the fact that they usually buy a smaller one. Nice move.

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